Meet Our

Trading Experts

Finding a trading expert who understands the markets and will talk to you straight is harder than it sounds. At Select Marketing Services  Inc, we connect traders and investors with experienced trading experts who bring decades of real market knowledge across stocks, options and commodities. Every trading expert on our platform has a distinct approach, a documented track record, and the kind of practical market insights that only come from years of live trading. Uncover what sets a genuine trading expert apart, how to evaluate one, and how Select Marketing Services Inc matches you with the right fit for your goals.

a group of people around a table with laptops

What Makes a Trading Expert

A trading expert is not just someone who has placed a lot of trades. A genuine expert trader combines technical and fundamental analysis, disciplined risk management, and emotional control into a systematic approach that holds up across different market conditions. They study price charts, moving averages, and financial data alongside macroeconomic factors like inflation and interest rates to develop a full picture of where markets are heading and why.

Professional traders distinguish themselves through consistency, not occasional wins. The metrics that matter when evaluating an expert trader include win rate (typically 40-60%), risk/reward ratio (ideally 1:2 to 1:3), maximum drawdown, and performance across varying market conditions. A successful trader can demonstrate that their results hold up over time, not just during favorable stretches.

Capital preservation is the defining trait of an expert trader, not just profit. The best trading experts implement stop-loss orders, take-profit orders, and portfolio diversification to protect their capital during volatile periods. They take setups where potential profit is at least two to three times the potential loss, risk no more than 1-2% of their account per trade, and never chase losses through revenge trading. Emotions like fear, greed, and hope are among the biggest causes of trading failures, and a real trading expert has developed the discipline to keep them in check.

How to Evaluate a Trading Expert

When you are looking to work with a trading expert, there are specific factors worth examining. Ask for a track record that covers multiple market cycles, not just recent performance. Look at their approach to entry and exit points, how they define risk on each trade, and whether their trading decisions follow a clear, repeatable process. A credible trading expert will not claim to guarantee results. Anyone who does is worth walking away from.

The right trading expert for you depends on the markets you want to trade, your experience level, and how much time you can commit. It is worth following three to five trading experts with different styles across various market segments before committing to one approach. Select Marketing Services Inc helps you work through that process by matching you with the expert whose background, technical expertise, and trading style fit where you want to go.

Our Trading Experts

Each trading expert at Select Marketing Services Inc offers a distinct approach to the financial markets. Browse the profiles below and reach out if you need guidance on where to start.

Chuck Hughes

The Strategic Market Winner

Chuck Hughes, a veteran trader with a remarkable track record, has been dominating the trading world for over 30 years. Focusing on controlled-risk, high-profit potential strategies, Chuck has built a reputation for delivering consistent returns through disciplined investment approaches. His expertise spans stocks, options, and wealth-building strategies designed to support financial goals like growing long-term savings and generating reliable income. Of course, no one can guarantee wins or shield against losses, but as a multiple-time Trading Champion, Chuck’s methodologies have helped many traders achieve real financial success.

  • Specializes in options trading, stocks, and long-term wealth strategies
  • Multi-time winner of prestigious trading championships
  • Helps traders apply proven methods for consistent market gains
The Options trading guru Chuck Hughes in a suit
Wendy Kirkland's First Strike Nov 11, 2025

Wendy Kirkland — Options Trading Expert

The Options Trading Authority

Wendy Kirkland is a widely recognized trading expert in options whose work has helped thousands of traders build real confidence in their trading decisions. A best-selling author and educator, Wendy is known for translating complex price patterns and technical analysis into clear, actionable strategies. Her programs focus on identifying high-probability trade setups, managing risk across changing market conditions, and developing the discipline to execute consistently. Traders working with Wendy gain practical market insights into position sizing, entry and exit points, and building an approach that holds up over time.

  • Best-selling author and trading expert with a focus on options strategies
  • Developed methods for identifying high-probability trades through advanced market analysis
  • Covers risk management approaches that account for trader’s risk tolerance and goals

Ian Cooper — Short-Term Trading Expert

The High-Speed Trading Expert

Ian Cooper is the trading expert to work with if you want to capitalize on short-term price movements with precision. His understanding of momentum trading and technical analysis gives traders the framework to identify high-potential setups and act on them decisively. Ian covers how to read trend direction, apply moving averages and momentum indicators, interpret trading signals in real time, and manage risk in fast-moving markets. His insights into live trading execution and the practical realities of working with trading platforms are particularly valuable for active traders where exit points and timing matter.

  • Trading expert focused on momentum trading and short-term strategies
  • Covers how to identify trading signals and act on setups in real time
  • Works with traders on live execution and managing risk when markets move fast
Ian Cooper Headshot- teal background
Trader Chris Verhaegh-teal background

Chris Verhaegh — Veteran Trading Expert

Veteran Trader, Author, and Educator

Chris Verhaegh is one of the most experienced trading experts on the platform, with a career stretching back to 1983. He began as a precious metals trader and has since traded stocks, commodities, and other asset classes through bull markets, crashes, and every kind of market cycle in between. Chris draws on past market conditions and decades of financial data to help traders understand why certain strategies work and when they fall apart. His focus on financial independence makes his programs particularly valuable for traders who want to develop long-term discipline rather than chase short-term results.

  • Over 40 years of experience as a trading expert across multiple asset classes
  • Author, speaker, and educator focused on long-term trading strategies and independence
  • Brings historical market perspective that classroom-based programs cannot replicate

Blane Markham — Chief Trading Strategist

new trading strategies and shifting market dynamics

Blane Markham is one of the fastest-rising strategists on the platform, having joined the Hughes Optioneering Team in 2019. He started as a Trading Analyst and quickly stood out for his discipline, going on to serve as a direct understudy to ten-time trading champion Chuck Hughes, working alongside him daily to master Chuck’s technical analysis-based approach. Today, as Chief Trading Strategist, Blane helps develop new trading strategies and provides critical input on high-level trade decisions that keep the team ahead of shifting markets. His focus on translating complex data into actionable intelligence makes his work especially valuable for traders who want clarity rather than noise.

  • Chief Trading Strategist on the Hughes Optioneering Team, trained directly under ten-time champion Chuck Hughes since 2019
  • Builds every trade on a “triple-threat” framework of economic, fundamental, and technical analysis
  • Author of the Market Periscope newsletter, cutting global news and complex charts down to the essentials traders need
blake Markham

Frequently Asked Questions

An expert trader is a professional who consistently applies a combination of technical and fundamental analysis, disciplined risk management, and emotional control to make informed trading decisions across financial markets including stocks, forex, commodities, and futures. What separates an expert trader from an amateur is not just knowledge but the systematic approach they bring to every trade: defined entry and exit points, strict risk controls, and the discipline to stick to a plan when markets move against them.

The 90% rule refers to the widely cited observation that approximately 90% of new traders lose money, with many failing within their first 90 days. It is not a guarantee of failure, but it is a realistic picture of how difficult trading is without proper preparation, risk management, and guidance from experienced traders. The traders who make it past that curve typically share a few traits: they started with a clear strategy, they managed their capital carefully, and they learned from people who had already been through it.

It is possible, but it is not typical and not a realistic starting point for most traders. A day trader making $1,000 per day consistently would need a meaningful capital base, a well-tested strategy, and the kind of disciplined execution that takes years to develop. No trading expert can guarantee daily returns, and anyone who does is not being straight with you. The more useful question is how to develop the skills and risk management habits that make consistent performance achievable over time.

Research on retail day trader performance consistently shows that most traders with small accounts lose money or break even. A day trader with a $10,000 account targeting a 1% daily return would be looking at $100 per day, but achieving that consistently is far harder than the math suggests. Transaction costs, losing trades, and emotional trading decisions all influence real outcomes. Most professionals recommend developing your skills on a paper trading account before risking real capital.

Yes, but it represents the performance of a small minority of professional traders with large capital bases, proven strategies, and years of experience. At a 20% annual return, reaching $500,000 would require $2.5 million in trading capital. Most successful traders focus first on developing a consistent edge and protecting their capital. Working with a trading expert helps develop the market insights and discipline that make those results more achievable over time, but no outcome can be guaranteed.

The best trading expert for you depends on your goals, your experience level, and the markets you want to trade. Wendy Kirkland is widely regarded as a leading trading expert in options. Ian Cooper brings deep technical expertise in short-term momentum trading. Chris Verhaegh offers a long-term perspective built on more than 40 years of live trading. Call us at (310) 647-5664 and we will help you find the right fit.

Ready to Connect with a Trading Expert?

Select Marketing Services Inc connects you with the trading expert whose background, market insights, and approach fit your goals. Our team will guide you through the process and make sure the fit is right before you commit to anything.

Call us today at (310) 647-5664. No pressure, no obligation.