Ian Cooper: High Speed Trading Expert and Options Strategist
Ian Cooper has been working with traders in financial markets since 1999. In that time, he has watched the trading landscape change more dramatically than most investors fully appreciate. High frequency trading now accounts for roughly 50 to 60 percent of all daily equity volume in U.S. markets. Algorithmic trading firms execute millions of transactions per second. The market structure that retail traders operate in today was built around the technology of institutional players, and understanding that structure is not optional for anyone who wants to trade consistently well. Ian Cooper built his programs around that reality.

Who Is Ian Cooper?
Ian Cooper came to trading from a background in marketing and public relations, where he worked as a creative director translating complex ideas for demanding clients. When he made the transition to trading in 1999, he brought a skill that turned out to be genuinely valuable in the markets: the ability to synthesize large amounts of data quickly, identify what actually matters, and act decisively. Over more than two decades of trading, Ian Cooper has built a reputation for calling major market movements before they happen, particularly around news events and periods of elevated volatility.
His trading philosophy is grounded in preparation. The traders who succeed in modern financial markets are not necessarily the ones analyzing the most information. They are the ones who understand the environment clearly enough to know which signals matter, and who have a framework in place before the market opens so they can act immediately when the conditions they are watching for appear. Ian Cooper built his programs around that framework.
Ian Cooper’s Trading Programs
Quick Move Trade Alerts
Quick Move Trade Alerts provides actionable trading recommendations on short-term opportunities in individual stocks and markets. Ian Cooper does the analysis, identifies the setup, and delivers clear entry and exit guidance to subscribers. This program is built for traders who want to act on swift market movements without spending hours monitoring trading data themselves. The alerts reflect Ian Cooper’s understanding of how high frequency trading and news-driven volatility affect stocks in the short term. All trades carry risk, and subscribers are encouraged to review each alert in the context of their own risk tolerance.
Trigger Point Trader
Trigger Point Trader uses technical indicators and market analysis to identify conditions when options trade setups align with the program’s defined criteria. It gives traders a rules-based framework for recognizing specific market setups and acting on them with defined risk parameters. This program is designed for traders who want a systematic, repeatable approach to the markets rather than a reactive one.
News Event Trade Alert
News Event Trade Alert is built around how major news events, including earnings announcements, economic data releases, and broader market developments, create volatility patterns in individual stocks. Ian Cooper monitors these events in real time and delivers trading recommendations to subscribers while the trading opportunity is still open. His understanding of how high frequency trading HFT firms and algorithmic systems respond to news is central to the analytical context behind every alert.
Algo AI Trade Alerts
Algo AI Trade Alerts combines artificial intelligence with dark pool data to identify trades identified through institutional data signals. By tracking unusual institutional buying patterns and unusual options volume, the program identifies potential inflection points using institutional data and options volume signals. Built for short-term swing traders, Algo AI delivers data-driven alerts designed to help traders act on short-term setups with clearly defined parameters. Trading involves risk, and no alert program eliminates the possibility of loss.
Tech Stock Profits
Coming Soon
High Frequency Trading: What It Is and Why Every Trader Needs to Understand It
High frequency trading, or HFT, is a form of algorithmic trading that uses sophisticated computer programs and complex algorithms to execute large volumes of transactions at extremely high speeds. High frequency trading HFT firms use powerful computers, high-speed fiber connections, and co-location services, placing their computers physically close to the New York Stock Exchange and other major stock exchanges, to reduce the latency between receiving market data and executing a trade. In current markets, high frequency trading accounts for approximately 50 to 60 percent of daily trading volume in U.S. equities.
High frequency trading firms act as market makers in many securities, posting buy and sell orders continuously on both sides of the market. This activity improves market liquidity, narrowing the bid-ask spread that investors pay when they trade stocks. The lower transaction costs most retail traders enjoy today compared to twenty years ago are a direct result of competition among high frequency trading firms for order flow. That is a genuine benefit to individual investors, and it is worth acknowledging honestly.
But high frequency trading introduces complications too. These powerful computers and complex algorithms can withdraw liquidity very quickly during periods of market stress. That speed creates conditions where market liquidity appears ample until it suddenly vanishes, a phenomenon sometimes called ghost liquidity. The Flash Crash of May 6, 2010 illustrated this risk clearly: algorithmic trading systems and high frequency traders contributed to a selling cascade that briefly drove major stock indices down nearly 10 percent in minutes before automated trading systems helped stabilize prices and markets recovered.
How High Frequency Trading Firms Operate
High frequency trading firms gain their speed advantage through a combination of technology and physical proximity to the markets. Co-location services allow high frequency trading firms to place their computers in the same data centers as the major stock exchanges, including the New York Stock Exchange. The latency saved by being physically closer to the exchange, measured in microseconds, is enough to give high frequency traders an advantage in detecting and reacting to price changes before other market participants can respond.
These firms use complex algorithms to analyze market data continuously, identifying price discrepancies across different exchanges and executing trades to capture the difference before other firms do the same. This is high speed trading in action: computers executing transactions faster than any human trader could manage, across thousands of stocks and securities at once. For individual investors watching a stock price move on their screen, the trades being executed in the milliseconds before that price update appears may have involved multiple high frequency trading firms competing for a fraction of a cent of profit per share.
High frequency traders also engage in statistical arbitrage, using quantitative analysis to identify patterns in market data that predict short-term price movements with higher accuracy than random chance. This kind of trading requires investment in technology, data infrastructure, and algorithmic development, which is why high frequency trading is dominated by large, well-funded firms rather than individual investors. Well-known companies in the space include Tower Research Capital, Citadel LLC, and Virtu Financial.
The Benefits of High Frequency Trading
High frequency trading has improved market quality in measurable ways. Market liquidity has increased across most securities over the past two decades. Bid-ask spreads on large-cap stocks are a fraction of what they were before algorithmic trading became dominant. Price discovery happens faster, meaning markets reflect new information more efficiently. Smaller traders who place limit orders benefit from tighter markets and lower costs on each transaction.
Proponents also point out that high frequency trading firms typically compete against other HFT firms rather than against long-term investors. Many of the transactions they execute involve capturing tiny price discrepancies that exist for milliseconds. The profits per trade are small, but the volumes, frequently numbering in the millions of transactions per day, add up across the firm.
The Criticisms
The criticisms are substantive. Critics argue that the speed advantage held by the fastest high frequency trading firms creates an uneven playing field between large, technology-heavy companies and smaller traders who cannot match their infrastructure. The Flash Boys controversy, documented in Michael Lewis’s book about IEX and the practices of high frequency trading firms on Wall Street, brought widespread public attention to concerns about market fairness. The SEC and FINRA both monitor high frequency trading activity and have taken enforcement action against firms using manipulative techniques like quote stuffing. European Union MiFID II regulations addressed some of these concerns for European stock markets. Some exchanges have introduced a speed bump, a small delay in order processing, to reduce the competitive advantage the fastest firms hold over other market participants.
Regulators continue to express concerns that high frequency trading HFT activity can contribute to market fragility during periods of stress. The SEC has noted that high frequency trading firms currently carry minimal obligations to maintain market stability during volatile periods, which remains a major concern for oversight bodies.
What High Frequency Trading Means for How You Trade
Understanding high frequency trading is not about joining those firms or matching their speed. It is about understanding the market environment you are actually trading in. When you know how high frequency trading firms respond to news, how algorithmic trading systems affect liquidity around key price levels, and how market makers using advanced technology position themselves during volatile periods, you have context that changes how you interpret price action and select trades.
Ian Cooper’s programs work with traders on reading the signals that high frequency trading and algorithmic activity generate, not to compete with them on speed but to understand what their behavior reveals about where markets are likely to move. That approach is practical for individual investors in a way that most high frequency trading education is not, because the focus is on what you can actually do with that understanding, not just on how the technology works.
Work with Ian Cooper Through Select Marketing Services Inc
If you want to trade the markets as they actually work today, with a real understanding of how high frequency trading, algorithmic firms, and news-driven volatility shape price movement every day, Ian Cooper’s programs through Select Marketing Services Inc provide the framework for doing that.
Call us today at (310) 647-5664 to speak with one of our experts and find out which program fits your trading goals. Trading involves risk, including the potential loss of principal. Past performance does not guarantee future results.
